Women vs. Men
As genders differ so does trust level in preventing identity theft. A recent survey showed that 75% of women are concerned about identity theft as compared with only 51% of men. The same survey also pointed out that in the last two years 69% of the women have been more careful in sharing their personal information and almost half would be willing to pay more to insure their safety. While not as high, the survey pointed that that 47 % of the men had been more careful and 29% would be willing to pay more for security. Voice biometrics can do just that by matching the callers voice against a previously recorded voice chip.